Sunday 5 March 2017

Bye-Bye LinkedIn

What’s this ‘LinkedIn’? Is that like Facebook for old people?
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I’ve been on LinkedIn since it was in beta. In the early days it really was an online business networking site, but that didn’t last too long. Social media became a numbers game – whoever has the most, wins! And so a new crop of LinkedIn members devoted themselves to gaming the system – connecting with the most people, joining the most groups (this was later capped at 50) ... It’s value as a business networking site quickly became diluted.

Gradually LinkedIn morphed into a quasi-Facebook site full of political commentary and feel good stories. Instead of fulfilling its promise as a business networking site, it became a site of shameless self-promotion. And it became a fertile hunting ground for recruiters who make up the lion share of LinkedIn’s revenue. In addition to recruiters, LinkedIn became very attractive to cybercriminals using fake LinkedIn profiles to connect with legitimate business people; many with access to sensitive information. In fact it’s estimated that LinkedIn has over 35 million fake profiles. LinkedIn does absolutely nothing about this large and growing problem. Over the years I reported fake profiles, with proof that they were fake, to no avail. Remember, it's a numbers game and the more members that LinkedIn has (even if they are fake), the better it looks.

Like it or not, it’s necessary to maintain a LinkedIn profile for credibility purposes, especially if you’re job hunting. Unfortunately LinkedIn’s job board has a very poor relational database; it just spews jobs that have no bearing on the parameters or time frames you select. And none of the jobs posted are exclusive to LinkedIn. They can be found on other sites like Indeed and Workopolis which are much easier to use and have much more effective relational databases.

The death knell for LinkedIn came after the purchase by Microsoft. They immediately changed the user interface and made a cumbersome site now impossible to use. I could collect pension by the time it loads; when it finally loads it doesn’t recognize me and many of the search features that actually had some value no longer exist. I’ve spoken with friends and colleagues who have all had the same experience. If you’re using Chrome apparently there is a work-around to get you back to the original interface but not for any other browser yet (I use Firefox).

All I have to say is Bye-Bye LinkedIn. I’ll leave my profile up but not waste my time on the site anymore. I can do my job hunting on Indeed and Workopolis.

I wish all social media was as non-addictive as LinkedIn.
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Make someone smile today.

Geri