My astrologer predicted a year of successful enterprise and good
fortune. So what went wrong? Had there been some ghastly bureaucratic astral
mix up?
Tyne O'Connell
What astonishes me is not that people read their horoscopes,
but that they actually believe what they’re reading. According to a study
conducted for iVillage, 70 million people check their horoscope every day and one
third of women horoscope users turn to their daily reading before making
personal financial decisions. Ladies, you’ve got to be kidding me! Let’s get
real; a daily horoscope is no more than entertainment, if that.
There are 12 signs of the zodiac and zillions of people on
the planet born under each sign – young and old, rich and poor, healthy and
sick, married and single, working and unemployed… How can a single horoscope
possibly apply to every person reading born under that sign? A perfect case in
point is my mother and me. We’re both Geminis. She’s 85. I’m 62. She’s a widow
and not looking for a partner. I’m single and looking. She doesn’t work outside
the home. I do. How can one daily horoscope possibly apply to both of us? Of course
it can’t. But, daily horoscopes are filled with general statements that can
apply to anyone’s life. E.g. Your financial outlook will improve. It could mean
that you’ll land a great new job, get a raise, come into an inheritance, win a
lottery, get an income tax refund… Everyone can apply a statement like this
into their lives. Another popular one is “Great happiness is on the way”. This
could mean anything - a new love, job, money, vacation… Again, it’s general
enough that anyone can apply it to their lives, if they want to.
Why do so many people read their horoscopes? Psychologists
call it the Barnum Effect (after American showman PT Barnum’s famous line, We’ve got something for everyone). People
are willing to take these general statements and read personal meaning into
them. Astrology is a multi-million dollar industry or multi-billion dollar
industry depending on which report you’re reading. And according to Mashable, Googling
the phrase "Free astrology report" returns more than 700,000 results.
Personally I suggest you go out and buy a package of fortune
cookies. When you find out that the fortune inside is crap, at least you'll have a
cookie.
I don't believe in astrology.
The only stars I can blame for my failures are those that walk about the stage.
Noel Coward
Make someone smile
today.