Sunday 7 May 2017

Starbucks, Wifi Squatters Are Driving Away Paying Customers


I saw a guy at Starbucks the other day. No iPhone, no tablet, no laptop. He just sat there drinking coffee like a psychopath.
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How many times have you gone into Starbucks and left before you made your order because all of the seats were taken up by people not drinking coffee or eating food, but fixated on their laptops, tablets or Smartphones? This problem exists because Starbucks gives unlimited free Wifi. So for a $2.00 cup of coffee you can rent a virtual office for the day. This is ludicrous beyond words!

I understand the original idea; Starbucks brought Wifi to its stores in 2002 when many people still connected to the Internet via Ethernet cable. Starbucks idea was to turn the company into what they referred to as a “third place” – somewhere people could go to socialize, work, or relax outside of their home or office. Great idea for 2002, but now in 2017 everyone around the world – even in third world countries - has Wifi. And most data plans come with more gigs than we need or use. Unfortunately Starbucks has created a culture of Wifi squatters who drive paying customers away.

Starbucks should start limiting the amount of time that you can have free Wifi, or limit the free Wifi to non-peak hours. After all, Starbucks is actually a coffee shop, not a free virtual office or a library. Believe it or not there are still people who go to Starbucks for an overpriced coffee and we’re the ones you’re driving away. Wake up Starbucks before all that you’re left with are Wifi squatters.

It is inhumane, in my opinion, to force people who have a genuine medical need for coffee to wait in line behind people who apparently view it as some kind of recreational activity. 
Dave Barry

Make someone smile today.


Geri

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